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    SMM

    Certificate Program in Social Media Marketing (SMM)

    The Certificate Program in Social Media Marketing (SMM) at Veda IT is designed to provide a deep understanding of social media platforms, strategies, and tools necessary to build, manage, and grow a successful online presence. This program is ideal for aspiring digital marketers, business owners, and content creators who want to leverage social media to engage audiences, build brand loyalty, and drive conversions. Covering essential social media concepts such as content strategy, platform-specific best practices, ad management, and analytics, this course equips students to build impactful social media campaigns and maximize their ROI.

    Who Should Join SMM Course?

    • job offer
      Job Switchers
    • job offer
      Working Professionals
    • job offer
      Engineering Graduates
    • job offer
      University Students
    • job offer
      Entry-Level Candidates

    Keyskills of SMM Developer

    Key skills for Social Media Marketing (SMM) include content creation, platform expertise, and strategy development. Proficiency in tools like Canva, scheduling platforms, and analytics tools is essential. Marketers should understand audience targeting, SEO, and paid advertising while staying updated on trends. Strong communication, creativity, and data analysis skills, combined with effective time management, are crucial for building engagement and driving results.

    Key Features
    • Covers content creation, platform management, paid ads, and social media analytics.
    • Real-world projects to develop practical social media marketing skills.
    • Learn from experienced social media marketing professionals.
    • Offline classes with optional online support.
    • Recognized certificate from Veda IT upon successful course completion.

    What you'll learn

    The Certificate Program in Social Media Marketing (SMM) at Veda IT is designed to provide a deep understanding of social media platforms, strategies, and tools necessary to build, manage, and grow a successful online presence. This program is ideal for aspiring digital marketers, business owners, and content creators who want to leverage social media to engage audiences, build brand loyalty, and drive conversions. Covering essential social media concepts such as content strategy, platform-specific best practices, ad management, and analytics, this course equips students to build impactful social media campaigns and maximize their ROI.

    Throughout the program, students will gain hands-on experience in creating and managing content across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. Key modules include audience targeting, social media analytics, paid advertising, influencer marketing, and brand storytelling, preparing students to develop effective, data-driven social media strategies. By working on real-world projects, students will learn best practices in social media marketing, understanding how to engage and grow a following organically and through paid strategies.

    Upon completion, graduates will be ready for roles such as Social Media Specialist, Digital Marketing Coordinator, or Content Creator, with the skills to drive social media success in competitive markets.

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    Modules Covered

    • Overview of Social Media Marketing and Industry Trends
    • Understanding Audience Demographics and Platform-Specific Strategies
    • Setting Up and Optimizing Social Media Profiles
    • Content Planning: Developing a Content Calendar and Posting Schedule
    • Brand Voice and Visual Identity on Social Media
    • Mini Project: Profile Optimization and Content Planning for a Small Business

    • Creating Engaging Visuals and Videos for Social Media
    • Writing Captivating Copy for Social Media Posts
    • Hashtag Strategy and Content Tagging for Increased Reach
    • Engaging with Followers and Building a Loyal Community
    • Exploring Content Types: Stories, Reels, Live, and IGTV
    • Mini Project: Creating a Month’s Worth of Content for a Brand

    • Introduction to Paid Social Media Advertising (Facebook Ads Manager)
    • Setting Up and Managing Campaigns: Targeting, Budgeting, and Bidding
    • Creating and Optimizing Ad Creatives for High Engagement
    • Analyzing Ad Performance and Optimizing Campaigns
    • Identifying and Collaborating with Influencers for Brand Promotion
    • Mini Project: Designing and Running a Sample Ad Campaign

    • Using Social Media Analytics Tools (Facebook Insights, Instagram Insights)
    • Measuring Key Metrics: Engagement Rate, Reach, Impressions, and Conversions
    • Setting Up UTM Tracking for Campaign Monitoring
    • Developing Monthly and Quarterly Social Media Reports
    • Building a Data-Driven Social Media Strategy for Long-Term Success
    • Final Project: Comprehensive Social Media Marketing Strategy and Execution for a Brand

    Learning Path

    Introduction to Social Media Marketing and Platform Essentials

    Learn the fundamentals of social media marketing and explore key platforms like Facebook, Instagram, LinkedIn, and Twitter.

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    Content Creation and Engagement Strategies

    Master techniques for creating engaging content and building meaningful audience interactions.

    Paid Advertising and Influencer Marketing

     Explore paid ad strategies and leverage influencer partnerships to amplify brand reach.

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    Analytics, Reporting, and Final Project

    Use tools like Facebook Insights and Google Analytics to track performance and optimize campaigns.

    Mini Projects for Hands-On Experience

    Implement social media strategies through small, practical projects to solidify your learning.

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    Final Project and Career Guidance

    Execute a full-scale social media campaign and gain career advice to succeed in digital marketing roles.

    Potential Roles

    • Social Media Specialist
    • Digital Marketing Coordinator
    • Content Creator
    • Community Manager
    • Brand Marketing Associate
    • Influencer Marketing Coordinator
    • Start Date20/05/2025
    • Enrolled100
    • Lectures50
    • Skill LevelBasic
    • LanguageEnglish,Telugu
    • Quizzes10
    • CertificateYes
    • Pass Percentage100%
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    Certificate Program in Social Media Marketing (SMM)

    Upon successful completion of the Certificate Program in Social Media Marketing (SMM), you will receive a certificate from Veda IT, validating your skills in social media management, content creation, and data-driven marketing strategy.